King & Grove has added the Hotel Lola on East 29th Street to its growing portfolio, Hotel Chatter reported without a known price. The hotel is the firm’s flagship property and began operating under the name King & Grove New York.
Located at 29 East 29th Street at Madison Avenue, the hotel was owned by Property Markets Group and called Hotel Thirty-Thirty before being renamed Hotel Lola. Now the King & Grove New York, the property will eventually boast a new lobby design, as well as new restaurant and bar lounge concepts.
King & Grove, which is backed by the Chetrit Group, purchased the 64-room Hotel Williamsburg for $33 million.
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