Brooklyn, the New York borough and fourth-largest city in the US, is a brand unto itself. Maybe that explains the onslaught of new hotels ready to meet the needs of leisure and corporate travelers in this cool section of New York City. Since the area's crime rates fell and Manhattan rents increased, the hip and artistic types are moving to regions previously considered off-limits. This trend continues with even more new restaurants, shops, and hotels in the current Brooklyn turnaround.
Formerly the home of the Brooklyn Dodgers until their exit in 1957, Brooklyn has now rebounded as a popular destination for every type of traveler. The "organic resurgence" of this NYC borough can be attributed in part to the city's plan for bringing in visitors. Mayor Michael Bloomberg's five-borough economic development plan included a tourism aspect headed by NYC & Company - New York City’s marketing and tourism organization. The “new” Company was formed in June 2006 after the merger of the former NYC & Company with NYC Marketing and NYC Big Events. Tourism officials in the Big Apple have been encouraging travel to the “other” boroughs since that period. NYC & Company has a network of 18 international offices (travel trade and public relations representation) serving 25 global markets. These offices promote travel to New York City and its five boroughs. The last six years saw the opening of two-thirds of the international offices.
George Fertitta, CEO for NYC & Company, explained, “NYC & Company promotes travel to all five boroughs of New York City. Brooklyn is the most populous borough in the city -- with increased hotel development in areas such as downtown Brooklyn and Williamsburg over the last few years…."
Travelers have tons of reasons to visit (and even stay) in Brooklyn. During 2011, 50,000,000 visitors (10,000,000, international) visited New York City. Since the Big Apple promoted each individual borough, tourists discovered even more than Manhattan. Travelers can easily discover an authentic and inexpensive experience outside Manhattan. The revitalized Coney Island, new waterfront Brooklyn Bridge Park, and opening of the Barclays Center (home of the NBA Nets), as well as various cultural, recreational, and dining options, are just a few of the key attractions within the boroughs.
New York City is enjoying a resurgence in appeal among visitors. A well-planned marketing campaign has helped create and sustain the spectacular boroughs of this global center. The Long Island City, Queens neighborhood, is expected to be the next hot brand amidst the borough